Japan is a proving ground for the senior market

Japan is a proving ground for the senior market


Credit: Katsumori Matsuoka

Frequent participation in activities corresponding to hiking is cited as one motive the Japanese tend to are living lengthy.

Toromi may well additionally wisely be the next Japanese note, like sushi or tsunami, to migrate into the English language. It in overall potential smoothness.

At a brand new lab that DuPont opened these days in Kawasaki, a suburb of Tokyo, researchers had been growing materials that offer toromi to food so it turns into more straightforward to swallow. For the elderly, particularly those at threat of by likelihood inhaling food, toromi on the total is a lifesaver that helps prevent aspiration pneumonia, a potentially serious condition.

“We are in a position to develop food formula for the elderly, corresponding to toromi enablers, to compose them to the Japanese market,” said Yongjing Li, DuPont Diet & Health’s regional president for Asia-Pacific, at an event to designate the outlet of the Kawasaki lab. “And we can supply the resolution to our Singapore, Thailand, and Chinese language affiliates.”

DuPont is no longer the simplest company that sees Japan because the simply plan to develop merchandise for the elderly; numerous somewhat a range of Western and Japanese firms are doing the same. Japan is regularly portrayed as a undeniable country with weird user merchandise, but by technique of getting older, it’ll be valid the plan to form materials edifying to global wants.

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Excessive longevity and a low start price develop Japan the field’s grayest country. In response to the inhabitants division of the United Nations, about one-1/three of Japanese are 60 or older, when compared with a world common of 12%. For folks Eighty or over, the field common is less than 2%, but in Japan it’s nearly eight%.

Advances in medical care, a national health insurance protection design, wholesome lifestyles, and fantastic systems for combating disease all contribute to longer lifestyles in Japan. Meanwhile, the country accepts few immigrants, and the start price is at a document low. Ladies folks in Japan undergo 1.four adolescents on common for the length of their lifetimes, when compared with 1.eight for females in the US.

BASF sees Japan as an innovation leader in nutrition and health—both for the elderly and customers more broadly.

“The Japanese pharmaceutical and food industries are immense opportunities the build we glance to assemble choices, no longer simplest present materials,” says Tomoyoshi Kajiura, the company’s vice-director of pharma choices, nutrition, and health. Utilizing Japan’s new-product heritage and its energy in traditional materials, BASF targets to develop such choices in Japan and purchase them worldwide, he says.

One instance is ibuprofen pores and skin patches for distress relief. BASF is the field’s suited bulk manufacturer of the analgesic. Patch-delivered ibuprofen is more straightforward on the liver, BASF says.

Within the West, BASF provides ibuprofen to customers that integrate it into tablets, gels, and lotions. Working with a Japanese health-care company that it wouldn’t name, BASF developed graft polymers of polyethylene glycol and polyvinyl alcohol for an ibuprofen pores and skin patch. Japan is the first country the build BASF is supplying both ibuprofen and the materials desired to advise it in a pores and skin patch.

In its nutrition and food supplement industry, BASF is also growing new merchandise for Japan. Whereas customers in the West tend to prefer health supplements as stand-by myself merchandise, in Japan they’re incessantly added to drinks, jellies, yogurt, and even goodies. “Japan is the correct plan to compose purposeful food that customers can employ every single day with out feeling that they’re taking a pill,” Kajiura says.

The elderly, based on Kajiura, employ smaller portions than younger folk and are thus more inclined to store and reheat leftovers. Repeated heating or publicity to acidity introduced on by oxygenation can raze the nutrition express material of food.

“After we can offer powdered vitamins for packaged food that meet the wants of Japan’s elderly, it’ll be adopted worldwide,” Kajiura says.

BASF is designing somewhat a range of supplements that would additionally address the wants of the elderly. One is a ldl cholesterol-lowering plant sterol that will even be added to food. The supplement is all over again and all over again consumed in pill develop, but BASF is growing a powdered formula designed for food. “We are in a position to supply this to food and supplement manufacturers as a technique for folk to very easily employ every single day,” Kajiura says. “We are in a position to export this to the global market.”


Credit: DuPont

DuPont these days opened a lab in Japan dedicated to formula for food for the elderly.

Cosmetic companies are also the utilization of Japan as a harmful to develop merchandise for global markets. In response to Japanese authorities projections, 50% of Japanese females will probably be 50 or older by 2020. And industry research implies that, when compared with somewhat a range of countries, a elevated proportion of older Japanese females employ cosmetics than their counterparts in somewhat a range of countries.

In 2016, Pierre Fabre, a French cosmetic and drug company, opened an R&D facility in Tokyo—its simplest one outside France. There, the company designed Milky Gel Enrich, a non-public care product that offers elasticity and tissue density to pores and skin. It contains extracts of ascophyllum nodosum, a seaweed demonstrate in the Atlantic Ocean believed to gather pores and skin antiaging action.

“Japanese folk mediate pores and skin care is the biggest and are sophisticated customers of these merchandise,” says Núria Perez-Cullell, CEO of Pierre Fabre Dermo-Cosmetics.

Pierre Fabre presented Milky Gel Enrich in Japan best probably one year, Perez-Cullell says, and sales so some distance are encouraging. The corporate may well additionally next launch it in somewhat a range of Asian countries the build folk gather identical pores and skin. Later, it’ll agree with commercializing the product in Europe, she says.

As for DuPont, its global sales of nutrition and health-related merchandise quantity to about $four.5 billion yearly, and Japan is the 2d-suited marketplace for these merchandise, coming after simplest the US. The corporate provides Japan largely by importing enzymes, proteins, and somewhat a range of vitamins made at DuPont services and products worldwide.

The these days opened Kawasaki lab will mainly develop merchandise geared in direction of food for the elderly. In getting older Japan, the marketplace for such specialty meals is charge nearly $1.1 billion per one year, based on DuPont. The corporate expects staffers at the lab to work with customers, authorities, and academia to develop weird food formula, corresponding to those offering the toromi characteristic.

“We are in a position to introduce the choices developed in Japan to the field market,” Kobus de Klerk, DuPont’s global innovation leader, said at the outlet event. Within the same trend to Pierre Fabre, DuPont will probably launch its Japan-developed merchandise in somewhat a range of Asian countries first. “Tastes in somewhat a range of Asian markets are similar to Japan,” DuPont’s Li said.

Japanese chemical companies are in the same trend rising their fluctuate of merchandise for the elderly. Within the plunge, Mitsui Chemical compounds launched a line of discovering out glasses. Mitsui is already the field’s suited manufacturer of monomers passe to compose eyeglass lenses, with a forty five% market share, but here’s its first foray in the user market.

Referred to as TouchFocus, the new line of glasses can pork up both midrange and may be found vision, the company says. No longer like with bifocals, users can adjust the level of interest of the full lens from midrange to come vision with out having to swap from one pair to one other. The glasses are custom made and sell for ¥250,000 (about $2,300) a pair.

Mitsui expects to sell 50,000 pairs of TouchFocus glasses yearly in Japan by 2020, based on Shinichi Hayase, the company’s neighborhood leader for electronic eyewear industry development. The TouchFocus glasses, which consist of some electronics firstly developed by Panasonic for the US market, are made in Nagoya, Japan. Mitsui plans to sell the glasses in the leisure of Asia and the US in a while, Hayase says.

Planners at Mitsubishi Chemical, meanwhile, inquire of that getting older will precipitate a trade of emphasis in the food industry from manufacturing to storage and present. The corporate has observed that an increasing selection of food in Japan is dropped at houses. Within the same trend, consolation stores and supermarkets sell an rising quantity of ready-to-employ food.

Mitsubishi is widening its line of emulsifiers, sweeteners, biocides, and somewhat a range of additives for the grocery store to better aid these traits. It obtained Eisai Food & Chemical in 2015, a hurry that added amino acids, acetates, and lysozymes that will even be passe as additives to elongate shelf lifestyles.

Mitsubishi has also bolstered its R&D for the food segment. The Eisai acquisition introduced researchers and expertise that Mitsubishi has integrated into its food research center in Yokohama. The corporate concurrently added cooking capabilities to the center so researchers can take a look at how their additives compose in exact lifestyles. In point of fact cooking food with new additives is an the biggest step, says Toshiya Katsuragi, who heads Mitsubishi’s excessive-performance chemical planning division.

Chemical companies from Japan and all the device by the field are making the simply preference in the utilization of the country as a sorting out ground for unusual merchandise geared in direction of the elderly, based on Perez-Cullell. “Japanese customers are disturbing with regards to effectiveness, quality, ease of employ, and somewhat a range of traits,” she says.

It’s aloof early days for Japan’s role as a proving ground for merchandise for the gentle, but encouraging early results at Pierre Fabre and somewhat a range of firms counsel that the country’s role in easing the lives of the elderly will continue to magnify.

Katsumori Matsuoka has coated the chemical industry for Japan’s Chemical On daily basis for the previous four a few years.

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